Calling all GLAMOUR girls: your high street needs you!
Today sees the launch of Lorraine Kelly's High Street Fashion Awards, which are championing the outstanding names on the Great British High Street - and it's all down to you to decide who should win.
You'll be in good company if you take part. GLAMOUR editor Jo Elvin (pictured here on Lorraine's show this morning), is one of the industry insiders who, along with high street extraordinaire Mark Heyes and fashion icon Sophie Ellis-Bextor, whittled down the original entries to the shortlist now open to the public's vote. There's plenty to get your teeth into, with categories ranging from Best Affordable Fashion to Best Shoes.
"There really is nothing quite like the British high street, where style, choice and affordability come together in a way that just doesn't happen anywhere else in the world," says Jo. "It's a testament to the incredibly high standard of all the shortlisted brands that I really cannot work out who the winners will be; it's too close to call! I'm very excited to be part of the team honouring this commitment to quality in the High Street Fashion Awards."
Crazy for Cos? Can't live without Warehouse? Totally Topshop? Whatever your favourite, show them some support: log on to itv.com/lorraine now to cast your votes. The winners will be revealed in a special High Street Awards ceremony on the Lorraine show on Thursday, May 26 - so be quick!
...And, if we've whet your appetite for a bit of mid-week shopping, click here for your ultimate guide to shopping summer's key trends. You're welcome.
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